Work directly with Pete Duggan, founder of Love/Hate — a one-person creative agency built to scale. Strategy, design, and creative direction for brands that need focus, momentum, and standout creative results.
After 30 years in agencies and creative leadership, I founded Love/Hate to give businesses access to top-tier creative direction without the slow layers or overheads of a traditional agency.
I’ve led teams, launched brands, and built campaigns for global names and ambitious startups alike.
Now, I work directly with marketing teams and founders to bridge the gap between strategy and execution — guiding creative thinking, sharpening brand direction, and leading design delivery end-to-end.
• Lead brand strategy, positioning, and creative direction
• Build and manage scalable creative teams around your needs
• Develop messaging and visual identity systems that connect
• Guide rebrands, campaigns, and product launches
• Oversee design and digital rollouts from concept to completion
Whether you need part-time leadership, project-based support, or an ongoing creative partnership, I provide senior-level guidance and hands-on execution to move your brand forward — fast.
I founded Love/Hate in 2025 to offer a smarter way for brands to access senior-level creative direction. It’s a one-person agency that scales for any project — fast, flexible, and built entirely around each client’s goals. I lead everything from brand strategy and visual identity to creative direction and design delivery, bringing in trusted specialists when needed. The result is agency-level output without agency overheads.
Before that, I spent nine years as Creative Director at Triad, leading the creative team and helping shape the agency’s overall direction. I focused on brand and digital strategy, mentoring a multidisciplinary team, and ensuring every project combined strong ideas with strategic purpose. I also worked closely with senior stakeholders to define creative methodologies and strengthen Triad’s market positioning.
During that time, I continued to take on selected freelance projects, most notably with Glass Jar PR for Bacardí UK. I helped launch Bacardí Beginnings — a campaign celebrating 150 years of the brand and reconnecting it with younger audiences. It was a highlight project that rolled out globally as Casa Bacardí, proving how powerful creativity can be when it’s grounded in authenticity.
Earlier in my career, I became the creative partner at Glass, a marketing agency that grew from four people to an award-winning team of thirty in under four years. We delivered campaigns for Lloyds TSB, Mercedes, Sony BMG, Disney, Virgin Atlantic, and EDF Energy — fast-paced, collaborative work that taught me how to balance creative ambition with commercial results.
Before that, I was Creative Director at Freestyle, leading digital and campaign work for Jaguar, Land Rover, Ford, and Aston Martin. My focus was on design, brand, and user experience — creating digital products and campaigns that moved these legacy brands forward.
I began my career as a Graphic Designer, first at Good Looking Records, designing artwork and live visuals for Drum & Bass artists, then at Deepend, one of London’s most innovative digital agencies at the time. Working under Simon Waterfall and Iti Sakharet shaped my creative foundation — a blend of craft, curiosity, and concept that still defines my work today.
Every stage of my career has built toward what I do now: bringing strategic clarity, creative direction, and hands-on design expertise to the brands I work with.
Creative Direction
Brand Strategy & Positioning
Visual Identity Design
Campaign Direction
Creative Team Development
Stakeholder Communication
Strategic Problem Solving
UX/UI Design
Marketing teams bring me in when they need:
A fresh creative perspective to refocus brand direction
Senior-level guidance without hiring full-time
Hands-on support to lead strategy and execution
Creative momentum to move from idea to launch, fast
I plug directly into your team, bringing structure, creative clarity, and direction — so you can deliver great work without losing speed or vision.
Need an extra layer of creative leadership?
I take on a limited number of partnerships each month to stay hands-on with every client.
If your team needs extra creative firepower — this is the right time to start. Book a Discovery call to learn how I can help move your campaigns forward.
The Work.
The Proof's in the pudding. Let’s see some work.
Client Testimonials
