After 30 years leading creative teams and building brands across sectors, I wanted to create a smarter, leaner model — one that keeps creativity close to the client.
Love/Hate is that model: a one-person creative agency built around independence, flexibility, and collaboration.
You get a senior-led, end-to-end process that delivers the quality of an agency without the layers:
- One point of contact from start to finish
- Strategy and design delivered directly by me
- A custom-built team for each project
- Work that’s faster, smarter, and more cost-effective
Faster projects. Sharper ideas. Better outcomes.
When needed, I scale instantly through a network of trusted freelancers and creative specialists — people I’ve worked with for years across brand, design, digital, and content.
This setup means you get senior-level work that adapts fast — the kind that launches brands quickly and keeps them relevant.
Recent projects span tech, design, and consumer brands, from early-stage startups to established businesses ready to rebrand or reposition.
I’ve kept the best parts of agency life: Process, Craft, and Creativity — and removed everything that slows it.
The result is a lean, senior-led workflow that moves from insight to execution without wasted time or handoffs.
We start by getting clear on your business goals, audience, and what success looks like.
This stage blends strategy with clarity, shaping the foundation on which your creative work will be built.
You get:
- A defined brand position and purpose
- Audience insights and competitive context
- Clear goals, priorities, and success metrics
I turn strategy into creative direction, visual systems, and digital experiences.
You’re involved throughout — fast feedback loops, open communication, and complete visibility from concept to delivery.
You get:
- Design options aligned with strategy
- Rapid iteration and transparent updates
- Clear creative rationale behind every decision
Once approved, I build the right team to bring everything to life — from developers and filmmakers to copywriters and animators.
Every project is overseen directly by me, ensuring quality, consistency, and creative integrity through to launch.
You get:
- Seamless execution
- Consistent creative direction
- Launch-ready deliverables
Let’s talk, no strings attached
Whether you’re repositioning your brand or launching something new, I’ll help you move from idea to execution — fast.
If your business already has a marketing team or in-house designers, but needs senior-level creative leadership — I also work directly as a Fractional Creative Director.
You’ll get strategic direction, creative oversight, and hands-on design support without the cost or commitment of a full-time hire.
It’s a flexible way to bring focus, momentum, and clarity to your creative output.