Branding fuelled by emotion and innovation.

We are Love/Hate – a proudly independent branding agency based in London.

What we do

At Love/Hate, we do more than build brands—we bring them to life. We operate at the crossroads of emotion and technology, creating spaces where brands are born, not just made. We're architects of emotion and pioneers in brand experience. Our work goes beyond designing logos or crafting catchy taglines; we spark meaningful connections between brands and people.

Our Genesis
Brand Cards

We started Love/Hate with the goal of going beyond traditional branding. We embrace the complex emotions of love and hate as essential to every brand's identity. We see these feelings not as obstacles, but as chances to forge deeper connections and transform. With a mix of cutting-edge AI and outstanding human creativity and insight, we are redefining the world of branding.

About us

Our Mission

At Love/Hate, our mission is simple: we blend the innovative power of AI with the depth of human emotion to create brands that resonate, inspire, and last. We’re dedicated to understanding consumer relationships, transforming skepticism into trust, indifference into loyalty, and elevating brands into icons of meaningful experiences.

Our Approach

Innovation leads the way for us. We start every project with the goal to innovate, driven by a combination of technology and creativity. Our strategies are informed by insights but designed to move people. We use AI to find insights that others might miss. More importantly, we focus deeply on understanding people’s experiences. This ensures every brand story we tell is not only true to life but also meaningful and deeply impactful.

Our Promise

To our clients, we offer more than just our skills—we offer our complete dedication to turning their brand’s potential into reality. We promise to be bold, fearless, and genuine. In a world full of brief impressions, we aim to create brands that truly stand out, forge connections, and are deeply loved.

Our Invitation to you

Join us on this thrilling journey. Whether you want to rejuvenate your brand, stand out in a crowded market, or create a memorable bond with your audience, Love/Hate is here to make your vision come to life. Let’s build a brand that goes beyond the ordinary, one that thrives not just in the market but in the hearts and minds of your audience.

Open positions
Why Choose Love/Hate?

Discover why Love/Hate is the right choice for your brand's transformation.

Dive deep into the heart of your brand’s story, crafting narratives that connect with your audience on an emotional level.

Leverage the latest in AI technology to gain unparalleled insights into your audience, market trends, and branding opportunities.

Stay ahead of the curve with branding strategies that predict and adapt to the future of your industry.

Captivate your audience with brand experiences that are tailored, memorable, and deeply engaging.